Catch Fashion

Catch Fashion is an online luxury fashion retailer based in Korea. They lead the industry and offer a trustworthy shopping platform in a market that’s flooded with fakes and overcharge fees for imported goods. The company is both a technology as well as a culture brand, so this was integral in the brand positioning and messaging.

Pudding Projects was invited to create brand strategy, brand creative, and design direction for the company. They company had launched and started to see some growth, which motivated them to create a more expansive and comprehensive brand system. The system included now only redefining the key values of the brand, but also a redesign of the logo and an extensive re-think of the brand's offerings outside of the retail platform.